Pomelli — Free AI Marketing Tool by Google for Small Businesses
Pomelli is an experimental AI marketing tool from Google Labs and Google DeepMind. It helps small and medium businesses quickly create professional content for social media, ads, and websites — all in your brand’s style, without designers or copywriters.
The core idea is simple: you give Pomelli a link to your website, and it automatically analyzes your brand — colors, fonts, tone of voice, photo style — and creates ready-made marketing materials based on them. Google calls this Business DNA.
Who’s Behind It
Pomelli is a joint project of two Google divisions:
- Google Labs — Google’s experimental product lab where ideas are tested before mass launch.
- Google DeepMind — the research division responsible for cutting-edge artificial intelligence models.
The project is led by two product managers: Daniel Adonai (Senior Product Manager, Google Labs) and Bea Alessio (Senior Product Manager, Google DeepMind). They introduced Pomelli in the official Google blog in October 2025.
Timeline
- October 28, 2025 — public launch of Pomelli as a beta experiment. The service became available in four countries in English.
- February 19, 2026 — Google added the Photoshoot feature, which transforms ordinary product photos into studio-quality shots using Nano Banana image generation technology. Image generation was also improved: style references, background editing, and more precise prompt following were introduced.
The product is still in the experimental stage, and Google is actively collecting feedback to improve it.
What Pomelli Can Do
Pomelli works in three steps:
1. Business DNA — Analyzing Your Brand
You enter your website address — Pomelli scans it and automatically identifies your brand colors, fonts, tone of voice, and visual style. Everything is saved in a Business DNA profile. Every subsequent piece of content will look and sound exactly like your brand.
2. Generating Campaign Ideas
Based on Business DNA, the tool suggests ready-made marketing campaign ideas. If you already have your own idea — simply describe it in text, and Pomelli will adapt the content to your vision.
3. Creating and Editing Creatives
Pomelli generates ready-made marketing materials: posts for Instagram and Facebook, ad banners, website images. You can edit text and images right in the tool — using natural language commands (e.g., “make the text bigger” or “change the background to green”). Finished files can be downloaded and used on any platform.
4. Photoshoot — Studio Photos Without a Studio (New in 2026)
The latest feature: upload a regular product photo — even taken on a phone — and Pomelli will turn it into a professional studio shot. Templates available: studio shoot, “floating” object, ingredients, lifestyle. Powered by Google’s Nano Banana technology.
How to Get Started
- Go to labs.google.com/pomelli.
- Sign in with your Google account.
- Enter your website URL — Pomelli will build your Business DNA.
- Choose a suggested campaign or describe your own idea.
- Edit and download your ready-made creatives.
For a detailed step-by-step guide, check our separate article.
Pomelli Advantages
- Completely free — during beta testing, the service costs nothing.
- Understands your brand — unlike regular AI generators, Pomelli doesn’t create “generic” content. Every material looks like it was made by your designer.
- Made by Google — the tool is backed by Google DeepMind, one of the world’s leaders in AI research.
- No design skills needed — the interface is designed for business owners without technical background.
- Natural language editing — instead of buttons and sliders, you simply write what you want to change.
- Photoshoot — studio-quality product photos from a simple phone snapshot.
Pomelli vs Competitors
| Pomelli | Canva | Jasper | Copy.ai | |
|---|---|---|---|---|
| Brand analysis from website | Yes, automatic | No (manual Brand Kit) | Partially | No |
| Image generation | Yes | Yes (Magic Media) | Via integrations | No |
| Product studio photos | Yes (Photoshoot) | No | No | No |
| Text generation | Yes | Yes (Magic Write) | Yes | Yes |
| Pricing | Free (beta) | Free / from $13/mo | From $49/mo | Free / from $49/mo |
| Target audience | Small business | Everyone | Marketers | Marketers |
Pomelli’s key differentiator: it’s the only tool that automatically analyzes your website and builds a brand profile. Canva is primarily a visual editor with templates. Jasper and Copy.ai are strong in text but don’t understand your brand “out of the box.” Pomelli combines text, images, and branding in one tool — and does it for free, which makes it stand out even among the wider selection of AI tools for marketing available today.
Pricing
As of February 2026, Pomelli is completely free. The service operates in public beta mode — Google hasn’t announced any monetization plans yet. This means now is the best time to try it without any limitations.
Where Is Pomelli Available
Currently, the service is available in four countries:
- 🇺🇸 United States
- 🇨🇦 Canada
- 🇦🇺 Australia
- 🇳🇿 New Zealand
The interface and content generation are in English only. If you’re outside these countries, you can use a VPN connected through one of the supported regions (e.g., the US). No information about expansion to other countries has been announced yet.
Frequently Asked Questions
What is Pomelli?
Pomelli is a free AI tool from Google Labs and Google DeepMind that helps small and medium businesses create marketing content in their brand’s style. The service analyzes your website, identifies your brand identity, and generates text, images, and ready-made campaigns for social media and advertising.
Which countries is Pomelli available in?
The US, Canada, Australia, and New Zealand. You can access it from other countries using a VPN.
How much does Pomelli cost?
Pomelli is completely free — it’s in beta testing mode. There’s no invite-only access: any Google account will do.
What languages does Pomelli support?
Currently, English only. Support for other languages hasn’t been announced.
Can I publish Pomelli content directly to social media?
Not yet. Generated materials need to be downloaded and uploaded to the desired platform manually. Direct social media integration hasn’t been implemented yet.
What is Business DNA?
Business DNA is your brand profile that Pomelli creates automatically by analyzing your website. It includes color palette, fonts, tone of voice, and visual style. All generated materials are built on this foundation.
Is it safe? What does Google do with my data?
Pomelli operates under Google’s standard Privacy Policy and Terms of Service. The service only analyzes publicly available information from your website.